Trend Radar
Covers Fri 11 – Mon 14 Sep
Global + Australia · music + culture
Previous edition: Fri 11 Sep
Top 5
This week-
The Emmys haven't happened yet Early signal
The 78th Primetime Emmys air Mon 14 Sep US = 10am AEST Tue 15 Sep, hosted by Mariska Hargitay. Because NBC put them on a Monday to protect NFL Sunday, the reaction window opens Tuesday — when most of the world has moved on. That's the opening: post reactions Tuesday AEST while the US sleeps.
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"Kinda chic" / "gold star behaviour" Still going
Three trackers describing one move: romanticising restraint. Static images, butter-yellow text, "kinda chic to…" over deliberately unglamorous wins. The strongest theme in the report, and it's merch-strategy relevant.
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ONEFOUR × Jimmy Barnes × Jessica Mauboy New AU
The Western Sydney drill group covered "In The Air Tonight" with Barnes and Mauboy on Like A Version (11 Sep). After years of police-enforced gig cancellations, it reads as mainstream validation. The AU music moment of the week.
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"I Can't Do Nathan" New Early signal
A kid mispronouncing "nothing" as "Nathan", now a reaction sound. Know Your Meme only (11 Sep), but it has its own audio hook — the classic pre-spread profile.
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Stella Lefty is now a five-song plagiarism story Still going
Not an industry-plant story any more. The newest claim — "seven eleven" vs Wheatus's "Teenage Dirtbag" — is damaging because she covered the Wheatus track in 2025. Read it as a case study, not gossip.
Global snapshot
What the world is talking about- Emmys, on a Monday. The Pitt leads with 25 nominations, Hacks has 24 in its final season, and Apple's Widow's Bay (19) surged after Creative Arts wins. Buffy's 30th and Charlie's Angels' 50th reunions are pre-loaded nostalgia clips.
- Céline Dion returned to the stage — Sat 12 Sep in Nanterre, Paris. Her first concert in six years, nearly four years after her stiff person syndrome diagnosis. "I made a promise to come back." The most emotionally shareable clip of the weekend.
- Practical Magic 2 underperformed. Opened Thu 10 Sep to roughly $28–30M against a reported $40M projection. Huge cult fandom, soft ticket sales — the gap itself is the story.
- Texas 24, Ohio State 23. Texas trailed by 20 entering the fourth. First time in 195 games since 2004 an AP No. 1 led by 20 in the fourth and lost. The viral sports clip of the weekend.
- US Open ended in two upsets. Rybakina beat Sabalenka, ending a 99-week world No. 1 reign; Zverev beat Ben Shelton, the first Black man in a US Open final since Arthur Ashe.
- "Remember November 2026." An AI polar bear from a 2023 "meme from the future" post, revived in late August, now paired with calendars and film posters ahead of the 3 Nov midterms.
- The Cat in the Hat AI panic. AI images of a life-sized Cat in the Hat in UK and Irish streets went viral enough that police in both countries issued public statements. The cleanest "AI slop meets real world" case study going.
- Fashion Month rolls on. NYFW ran 10–15 Sep with animal fur now banned from the official schedule; London 17–21 Sep brings McQueen's Seán McGirr debut and M&S's first official show.
Hashtags active this week: #kindachic · #goldstarbehaviour · #whimsymaxxing · #shebugging · #saxophonesgettinglouder · #spirithalloween · #halloween2026 · #cozyseason · #myfavoriteperson · #quietonthecreek · #rushtok (fading) · #bob · #emmys · #usopen · #collegefootball · #bringback2016
Australia
Chart · moments · seasonARIA movers with TikTok momentum
| 5 | Boston — Stella Lefty | — hold |
| 15 | Where Is My Husband! — Raye | ▲ 10 |
| 16 | Back To Friends — Sombr | ▲ 12 |
| 17 | iloveitiloveitiloveit — Bella Kay | — hold |
| 8 | Loser — Tame Impala | AU |
| 29 | oh yeah? — Steve Lacy | ▼ 13 |
Sombr now has four songs on the chart. Steve Lacy's "oh yeah?" fell 13 places — the Spider-Man sound is past peak, worth knowing before building anything around it. Olivia Dean still has four charting, including "Rein Me In" with Sam Fender at #2.
AU moments
- ONEFOUR × Jimmy Barnes × Jessica Mauboy on triple j's Like A Version (11 Sep). Barnes: "We come from very similar backgrounds; we both had to fight to get ourselves heard."
- AFL prelims are set. Brisbane beat Adelaide by 53, kicking five goals in 7min 13sec — the fastest five goals by any team in an AFL final. Taylor Walker retired in tears after 319 games.
- The Dolphins won their first-ever final (26–16 over the Warriors) and earned a home preliminary final. Strongest local-meme candidate in the NRL bracket.
- Kylie Minogue headlines the AFL Grand Final pre-game show (Sat 26 Sep) — the most music-relevant AU date on the horizon.
- The Traitors Australia finale (9 Sep): Kirby Bentley won $200,600 as an original Traitor. 665,000 overnight viewers, 1.1m national reach.
- Laneway 2027 leaked via a since-deleted LinkedIn post naming Fontaines D.C., Hayley Williams and This Is Lorelei.
Sounds
Grouped by stage, not rankEvery sound links to its live TikTok search — tap to hear it and see how it's being used.
Peaking
Use now or skip
- petal — Ariana Grande Fan edits, fashion, food, pets.
- Golden — KATSEYE
- Quiet on the Creek — Saucy Santana
- Saxophones getting louder — AntonioVivald Red-flag callouts. Now in 3+ trackers.
- FREAKED OUT — Fat Papi & prodshushy The "bob" haircut beat-drop. Trackers now tag it Jul–Aug — aging out.
- oh yeah? — Steve Lacy Past peak, down 13 on ARIA.
Rising
Learn these now
- She Bugging — Mr Flintstone & Khantrast Now in two trackers. Still the best dance-challenge bet.
- Training Season — Dua Lipa New Mock-prayer manifestation lip-syncs.
- Candi Staton via @migorengmedia New The "kinda chic" sound.
- u + me = <3 — Olivia Rodrigo New Friendship and family carousels.
- Freak — Lana Del Rey The dress-twist transition.
- Down Goes the Whiskey — Luke Bryan Parody roast; Signs lands Fri 18 Sep.
- Bass Persuades · Everything in the World Both still single-tracker. Neither met last report's two-tracker bar.
Nostalgia
Catalogue resurfacing
- Lucky Star — Madonna New Powering whimsymaxxing and "3 clips".
- Beat It — Michael Jackson New The stair trend — staged falls, fake traps.
- Teenage Dirtbag — Wheatus New Resurfaced because of the Stella Lefty allegation.
- Lush Life — Zara Larsson New Re-charting off the "2026 is the new 2016" revival.
- September — Earth, Wind & Fire Post-peak, still around.
- Right Round · Purple Rain · 9 to 5
Formats & posts
What people actually doEvery format links to its live TikTok search for current examples.
New since Friday
- I Can't Do Nathan — a child mispronouncing "nothing" as "Nathan", used as a reaction. Sound: the "one million trillion aim assist" clip.
- Adult Fidget Trading — two people trade random possessions, negotiating on a paper marked X / check / plus.
- Police Suspect Drawing — one describes an image, the other draws it blind.
- What Do You Bring to the Table? — empty a bag one item at a time, synced to dramatic beats.
- Shoe Kick Transition — balance a shoe, karate-kick it, land in a new outfit.
- Training Season Manifestation — mock-prayer lip-sync manifesting career goals. Sound: Dua Lipa.
- Whimsymaxxing — rhinestone and charm everything: nails, bags, interiors. Sound: Madonna, "Lucky Star".
- 3 clips — three vertical slots: where I went, what I wore, what I ate.
- Haminations Cringe — a 2019 YouTuber clip used to parody your own childhood enthusiasm.
- I Never Told You This, But… — escalating absurd compliments, each requiring an appearance change.
- Lunch in my city — mini foodie tours of local small businesses.
- Shaving Cream Prank — one takes a dab of foam; the other is already covered head to toe.
Still going
- Kinda chic — "kinda chic to…" over static images of unglamorous quiet wins. Now in three trackers — the strongest format in the set.
- Gold star behaviour — gold stars over small disciplined habits, often about buying less.
- RushTok — historically collapses by end of September. Plan its exit now.
Also running: My American Girl Doll · Ancestor photo prank · Right Round hangover · What I looked like when · Freak dress reveal · Bass Persuades · You're staying until the end · I try to act normal · It's a clock · How different our lives are · My favorite person · It was a bad dream · Someone has to hold it down · Oh Yeah? city walk · Spirit Halloween prop reveal · 10/10 habits
Niches & subcultures
The shift underneath- Anti-consumption in three costumes. "Kinda chic", "gold star behaviour" and underconsumption's afterlife are one cultural move, not three trends. Underconsumption's press cycle peaked in 2024–25; gold star behaviour is its living descendant.
- "2026 is the new 2016." New Nostalgia for a pre-pandemic, pre-AI-slop internet — Vine, Dubsmash, bottle flips, Snapchat filters, oversaturated selfies. Hashtag #BringBack2016. Zara Larsson's "Lush Life" has re-charted off it.
- "Millennial optimism." New Late Gen Z embracing 2010s millennial culture, explicitly reversing "millennial cringe" — which mocked millennials for sincerity. Sincerity coming back into fashion may be the biggest shift in this report, and it explains kinda chic, gold star behaviour and Haminations cringe at once.
- Whimsymaxxing. New Maximalist dressing as a direct backlash to stealth wealth and coastal grandma. Stacked jewellery, clashing prints, bag charms.
- AI slop meeting the real world. New The Cat in the Hat police statements and the November polar bear. Audiences are getting fluent at spotting AI — relevant to anything an artist posts that looks generated.
- Authenticity policing in music. Stella Lefty has escalated from one comparison to five, with TikTok itself supplying the evidence — her own old covers.
- Diaspora festival content. AU Mid-Autumn Festival Fri 25 Sep, with the Cabramatta Moon Festival (Sun 20 Sep) among Australia's largest.
- Early spooky season. Spirit Halloween prop reveals running exactly on last year's schedule.
Coming up
Next three weeksEarly signals & predictions
Ordered by horizonAbout to break
Next 1–2 weeks
Emmy reaction content has a Tuesday-AEST window.
High- Signal
- The ceremony ends mid-morning Sydney time Tue 15 Sep. Australian accounts can post while the US is asleep.
- Move
- Have a reaction format ready Monday night.
"I Can't Do Nathan" crosses from meme trackers to TikTok video.
Medium- Signal
- Know Your Meme only, 11 Sep — but it has a distinct audio hook, the usual precondition for a meme jumping formats.
- Confirms if
- It shows up on a weekly sounds list, or big reaction creators adopt it.
Adult Fidget Trading becomes a two-person challenge format.
Medium- Signal
- One tracker (11 Sep), but physical, repeatable, two-person and prop-light — the profile that spreads fastest.
- Move
- Trivially adaptable to band members trading gear.
Shoe Kick Transition spreads.
Medium- Signal
- Clipchamp only, 9 Sep. Outfit-transition trends have historically travelled fast.
Whimsymaxxing keeps climbing.
Medium- Signal
- One trend tracker, but real fashion-press coverage (PureWow, TODAY, Zoe Report) and named adopters. Aesthetic-led and autumn-timed.
Calendar-driven
Next 3–8 weeks
Kylie at the AFL Grand Final produces a catalogue spike. AU
High- Signal
- GF pre-game performances reliably spike the performer's back catalogue, and Kylie's is uniquely meme-ready.
- Confirms if
- "Can't Get You Out of My Head" or "Padam Padam" appears on AU sound lists the following week.
- Move
- The single best AU music-calendar hook in the window. Plan around it now, not on the day.
ARIA nominations drive a 40th-anniversary nostalgia wave. AU
Medium- Signal
- It's ARIA's 40th, and anniversary framing invites archive content.
- Move
- Dig out old ARIA footage, first-nomination stories and "who should've won" takes.
Halloween formats arrive from late September.
High- Signal
- Last year Halloween ramped hard from ~20 Sep and owned October — costume-elimination games, beat-drop costume transitions. Spirit Halloween content is already on schedule.
- Expect
- A dominant beat-drop costume-transition sound within two weeks.
A late-September or October album spawns the season's dance trend.
Medium- Signal
- The most reliable pattern in the seasonal baseline — last October, Taylor Swift's The Life of a Showgirl produced both "The Fate of Ophelia" and "Wood".
- Action
- Watch the October release calendar specifically for this.
Carly Rae Jepsen's Day and Night: day-side vs night-side edits.
Medium- Signal
- A double album split into folk "Day" and synth "Night" halves is a ready-made transition format, and her catalogue has form on TikTok.
- Move
- A soundcheck-vs-showtime edit works with or without her audio.
AU footy finals content peaks: AFL GF 26 Sep, NRL GF 4 Oct. AU
High- Move
- Post footy-adjacent that weekend. Feeds are saturated, so a wry or anti-footy angle can cut through just as well.
Also tracking
Mixed- Watch
- Luke Bryan roast second wave (Signs, Fri 18 Sep) · VMAs create a new sound Sun 27 Sep · daylight saving "lost an hour" jokes Sun 4 Oct · "last 90 days" lock-in challenges in early October · Mariah defrosts Sun 1 Nov · Spotify Wrapped expected ~Wed 2 Dec, date unannounced.
Niche & culture forecasts
1–3 months
Sincerity beats irony — and authenticity beats polish.
High- Signal
- "Millennial optimism" explicitly reverses millennial cringe's mockery of sincerity; "kinda chic" and "gold star behaviour" celebrate unglamorous honesty; the Stella Lefty pile-on punishes a manufactured origin story.
- Implication
- Earnest, unpolished, process-forward artist content is now the lower-risk option, not the braver one.
- Move
- Document demos, bad takes and writing sessions before a song takes off. It's insurance.
Catalogue songs get revived by stories, not just sounds.
High- Signal
- "Teenage Dirtbag" resurfaced because of a plagiarism allegation; "Lush Life" re-charted off a nostalgia meme; "Beat It" came back via a stair trend.
- Implication
- A back-catalogue track needs a narrative hook, not just placement. Worth a fortnightly check for any old track picking up organic use.
AI-generated content becomes a trust liability.
Medium- Signal
- The Cat in the Hat panic drew actual police statements; Channel 10 is copping local criticism over AI promo content; Macquarie's 2025 Word of the Year was "AI slop".
- Implication
- Anything that looks AI-made now risks a credibility hit, even when it isn't. Label it or avoid it.
Underconsumption reframes the holiday season.
Medium- Forecast
- "Buy less, buy meaningful" gift content through Black Friday and Christmas.
- Implication
- Merch messaging built on meaning — limited, signed, handmade — should outperform "new drop" hype.
Diaspora festival content keeps charting in AU. AU
Medium- Expect
- Mid-Autumn (25 Sep), then Diwali (main day Sun 8 Nov) to produce local moments.
Watchlist
Not calls yet
- Whether "2026 is the new 2016" gets a music equivalent — a named 2016-sound revival trend.
- Whether Widow's Bay winning Comedy Series turns an under-watched Apple show into a fandom overnight.
- TikTok running a music or music-video version of its fantasy-movie contest.
- "Kirkiversary" — spreading, politically charged, being used in bad faith by some accounts. Flagged so nobody walks into it unaware, not as an opportunity.
Prediction scorecard
Every call from Fri 11 Sep| Call (11 Sep) | Result | Evidence |
|---|---|---|
| Authenticity will beat polish | Landed | The strongest hit. Stella Lefty escalated from one "industry plant" claim to five plagiarism allegations, with the Washington Post covering the pile-on itself. TikTok supplied the evidence — her own 2025 Wheatus cover. |
| Fandoms reviving catalogue songs | Landed | Three fresh examples in four days: "Teenage Dirtbag" via the plagiarism row, "Lush Life" re-charting off the 2016 revival, and "Beat It" via the stair trend. |
| "She Bugging" becomes a mainstream dance challenge | Building | Now in two trackers (SocialPilot, Clipchamp), but still absent from the weekly sounds lists. Carried forward. |
| Halloween formats arrive from late September | Building | Spirit Halloween prop reveals live in two trackers; seasonal baseline confirms the ~20 Sep ramp. On schedule. |
| Spider-Man edits stay hot into Halloween | Building | Confirm condition was a streaming-date announcement — still not announced, only a tentative 17 Nov physical listing. Meanwhile "oh yeah?" fell 16→29 on ARIA, so the sound is cooling even as the film holds. |
| AU footy finals content peaks | Building | Finals underway, prelims 18–19 Sep, and Kylie confirmed for the GF pre-game. Tracking as expected. |
| Underconsumption into the holiday season | Building | "Kinda chic" now in three trackers with mainstream press; "gold star behaviour" confirmed as a September trend explicitly tied to buying less. |
| "Last 90 days" / lock-in challenges | Building | "10/10 habits" now in two trackers; timing still points to early October. |
| Diaspora festival content keeps charting in AU | Building | No new chart data this week, but Mid-Autumn lands 25 Sep with Cabramatta on 20 Sep. Re-score next report. |
| "Bass Persuades" / Wilmah "Everything in the World" | Building | Confirm bar was "two or more trackers next week". Neither cleared it — each is still single-tracker. Weak; one more week before calling it. |
| Jimothy the Raccoon | Building | Still only a single meme-tracker mention. No crossover. Weakest live call. |
| Luke Bryan "Down Goes the Whiskey" second wave | Too early | Signs isn't out until Fri 18 Sep. Carried forward. |
| CRJ Day and Night day-vs-night edits | Too early | Album out Fri 18 Sep. Carried forward. |
| VMAs create a new sound | Too early | Sun 27 Sep. Carried forward. |
| Daylight saving "lost an hour" jokes | Too early | Sun 4 Oct. Carried forward. |
| Spring Racing to Melbourne Cup | Too early | Carnival starts mid-October. Carried forward. |
| Mariah "defrosting" 1 Nov | Too early | Carried forward. |
| Spotify Wrapped season | Too early | Carried forward; date still unannounced. |
| Watchlist: 90s/00s archive fashion becomes a named aesthetic | Resolved | It arrived as "2026 is the new 2016" and "millennial optimism" — both now with Wikipedia entries. Promoted to a live forecast. |
| Watchlist: TikTok music-contest equivalent | Nothing yet | No announcement. Still watching. |
Nothing has clearly failed yet. But note that two low-confidence calls — "Bass Persuades"/Wilmah and Jimothy — have now gone a full week without spreading. If they don't move by Friday, they're fizzles and will be scored that way.
Artist angles
Adapting this for a bandKinda chic, band edition
"Kinda chic to play to 40 people and mean it." "Kinda chic to still drive yourselves to the gig." Static shots, plain text, no polish. Fits the sincerity shift exactly.
Gold star behaviour
Stars over the small unglamorous wins — restringing before soundcheck, finally fixing the pedal, one guy actually eating a vegetable on tour.
Adult Fidget Trading
Two band members trade gear — picks, straps, a mystery pedal — negotiating on the X/check/plus paper. Cheap, funny, high-spread.
What Do You Bring to the Table?
Empty the gig bag one item at a time on the beat. Ends on something absurd.
Shoe Kick Transition
Kick the shoe, land in stage clothes. The cleanest outfit-transition option going.
Day vs Night
From Fri 18 Sep: soundcheck self vs showtime self. Works with or without Carly Rae Jepsen's audio.
I Never Told You This, But…
Bandmates pay each other escalating absurd compliments, each requiring a costume change.
Lunch in my city
A tour-city small-business food tour. Genuinely useful, very shareable, and local venues will repost it.
Someone has to hold it down
"It can't always be streaming, someone's gotta hold it down with vinyl / the B-side / the 7-minute closer."
Kylie prep
Have a Kylie cover, reaction or tribute ready for the week of 26 Sep. The most predictable AU music moment in the next month.
Process insurance
Start posting demos, scratch takes and writing-session footage now. If a song breaks later, that archive is what protects you from the Stella Lefty treatment.