Robbery Campaign Report
Campaign report · TikTok · As at 9 Oct 2026
3,097,714 views across the campaign so far
412Campaign Posts
527,172Likes, comments, shares and saves
$4,663Total Spend (USD)
Spotify

Streaming

Average per day on Spotify, before the campaign compared with during it. Arrows show the change from before.

Before2–15 SepCampaign so far16 Sep – 7 OctLatest week1–7 Oct
StreamsBefore30,784Campaign so far31,936▲ 4%Latest week35,187▲ 14%
SavesBefore248Campaign so far344▲ 38%Latest week315▲ 27%
Playlist addsBefore678Campaign so far788▲ 16%Latest week754▲ 11%
Daily change vs a normal pre-campaign day · 2 Sep – 7 Oct
SavesPlaylist addsStreams
View as table
DaySavesPlaylist addsStreams
Pre-campaign day (2–15 Sep avg)24867830,784
2 Sep257 (+3%)659 (-3%)32,494 (+6%)
3 Sep299 (+20%)695 (+2%)31,295 (+2%)
4 Sep257 (+3%)711 (+5%)31,395 (+2%)
5 Sep236 (-5%)656 (-3%)29,695 (-4%)
6 Sep220 (-11%)672 (-1%)29,495 (-4%)
7 Sep244 (-2%)672 (-1%)32,194 (+5%)
8 Sep296 (+19%)680 (+0%)34,094 (+11%)
9 Sep227 (-9%)728 (+7%)30,595 (-1%)
10 Sep250 (+1%)711 (+5%)31,412 (+2%)
11 Sep245 (-1%)644 (-5%)31,114 (+1%)
12 Sep229 (-8%)671 (-1%)28,529 (-7%)
13 Sep222 (-11%)711 (+5%)28,132 (-9%)
14 Sep246 (-1%)641 (-5%)29,921 (-3%)
15 Sep250 (+1%)645 (-5%)30,617 (-1%)
16 Sep · launch257 (+3%)993 (+46%)31,512 (+2%)
17 Sep280 (+13%)980 (+44%)32,402 (+5%)
18 Sep293 (+18%)782 (+15%)31,804 (+3%)
19 Sep267 (+7%)739 (+9%)29,810 (-3%)
20 Sep233 (-6%)745 (+10%)29,411 (-4%)
21 Sep277 (+12%)772 (+14%)31,206 (+1%)
22 Sep262 (+5%)755 (+11%)31,604 (+3%)
23 Sep890 (+258%)993 (+46%)31,404 (+2%)
24 Sep690 (+178%)947 (+40%)31,014 (+1%)
25 Sep438 (+76%)813 (+20%)29,717 (-3%)
26 Sep345 (+39%)724 (+7%)27,424 (-11%)
27 Sep305 (+23%)702 (+3%)25,928 (-16%)
28 Sep284 (+14%)697 (+3%)29,617 (-4%)
29 Sep231 (-7%)686 (+1%)28,720 (-7%)
30 Sep305 (+23%)737 (+9%)34,703 (+13%)
1 Oct341 (+37%)755 (+11%)36,557 (+19%)
2 Oct307 (+24%)750 (+11%)37,256 (+21%)
3 Oct315 (+27%)726 (+7%)33,761 (+10%)
4 Oct260 (+5%)718 (+6%)28,167 (-9%)
5 Oct347 (+40%)796 (+17%)35,658 (+16%)
6 Oct310 (+25%)769 (+13%)38,155 (+24%)
7 Oct324 (+30%)767 (+13%)36,758 (+19%)

Spotify for Artists, 2 Sep – 7 Oct. Weekly totals are exact; daily values are read from the charts and scaled to match them.

  • Since campaign launch daily streams have held at around 30K a day, above the 25K daily streams pre-launch.
  • Saves and playlist adds are the first notable spikes.
  • 23 Sep: the day after the top Clipster edit went live (964.6K views)
    • saves jumped to roughly 900, against a pre-campaign average of about 245 a day.
    • Playlist adds rose to about 1,000 on 23 Sep, up from a pre-campaign average of about 715.
    • Shazams then reached around 130 on 23 Sep when top performing clip went live.
  • Week 1 Shazams for Robbery almost doubled (173 to 328).
  • Shazams doubled to 52 on 19 Sep, after the first character edits went live.
  • Week 2 Shazams was a notable increase: 573 from 21–27 Sep, up 189% on the week before (198), peaking at 171 on 24 Sep, the highest day of the campaign so far.
Spotify · last 12 months · daily average by month

The year in context

35.2KStreams a day, 1–7 Oct ▲ 29% vs 12-month average (27.3K)
315Saves a day, 1–7 Oct ▲ 52% vs 12-month average (208)
754Playlist adds a day, 1–7 Oct ▲ 3% vs 12-month average (732)
Average streams a day by month · Oct 2025 – Oct 2026
Campaign monthNo campaignLatest week
  1. 28.9KOct ’25
  2. 28.0KNov
  3. 27.2KDec
  4. 26.4KJan ’26
  5. 25.6KFeb
  6. 24.8KMar
  7. 24.8KApr
  8. 25.9KMaySpade
  9. 24.8KJun
  10. 26.4KJulSpade ×2
  11. 33.5KAug
  12. 30.6KSepClipster, Stellar, edit pages
  13. 35.2KOct 1–7
View as table
MonthStreams / daySaves / dayPlaylist adds / dayCampaign
Oct ’25 (from 10 Oct)28,900176802–
Nov28,000176782–
Dec27,200162813–
Jan ’2626,400193926–
Feb25,600176720–
Mar24,800170679–
Apr24,800183669–
May25,900188658Spade
Jun24,800173638–
Jul26,400215669Spade ×2
Aug33,500345720–
Sep30,600303741Clipster, Stellar, edit pages
Oct 1–735,200315754–

Where the views came from

Clipping – Female Character Edits
2,538,920

385 edits set to Robbery via Clipster.

Female Character Edits
446,520

23 character edits from Stellar's editor network.

External Edit Pages
112,274

4 posts from 4 external pages. 3.6% of views.

Top posts overall

  1. 1@scottstoots__Edits0.45% share rate1.7M
  2. 2@wasam.eEdits0.76% share rate583.7K
  3. 3@fraser.jamessEdits0.09% share rate225.4K
  4. 4@voidy.aeEdits2.04% share rate74.3K
  5. 5@cowboyaeditEdits0.04% share rate63.3K
  6. 6@rebilion.editsEdits0.38% share rate61.7K
By campaign

Campaign results

Clipping – Female Character Edits

Clipping campaign via Clipster.

16 Sep 2026 – Complete Budget: $1,600 USD · 100% used · $0.63 CPM
2,538,920views
385Posts
443,504Engagements
17.5%Engagement rate
6,896Saves
Campaign progressComplete
Top posts
@scottstoots__0.45% share rate1.7M
@wasam.e0.76% share rate583.7K
@fraser.jamess0.09% share rate225.4K

Female Character Edits

Stellar editors cut close-up, on-beat edits of popular film and TV characters to Robbery.

17 Sep 2026 – TBC Budget: $3,000 USD · $6.72 CPM
446,520views
23Posts
68,919Engagements
15.4%Engagement rate
2,688Shares
Top posts
@voidy.ae2.04% share rate74.3K
@cowboyaedit0.04% share rate63.3K
@rebilion.edits0.38% share rate61.7K

External Edit Pages

Direct outreach to external TikTok edit pages to post Robbery edits.

16 Sep 2026 – TBC Budget: $1,000 USD · $63 used (6%) · $0.56 CPM
112,274views
4Posts from 4 pages
14,749Engagements
13.1%Engagement rate
815Saves
Top posts
@mzyyyi8.75% share rate57.8K
@vrandus0.33% share rate45.4K
@ourlisten0.12% share rate4.4K