Anything Campaign Report
Campaign report · TikTok · As at 25 Sep 2026

Midnight Til MorningAnything

1.4K Anything TikTok Creates
767,880 views across the campaign so far
284Campaign Posts
70,766Likes, comments, shares and saves
$2,100Total Spend (USD)

Where the views came from

Rom Com Movie Edits
347,548

219 movie edits set to Anything.

Guitar Riff UGC
370,029

17 creator and Midnighter posts using the Anything guitar riff.

Midnighters Playlist UGC
16,792

40 organic fan posts sharing their playlists. 2.2% of views.

External Edit Pages
33,511

8 posts from 5 external pages. 4.4% of views.

Top posts overall

  1. 1@theaureliacollinsCreator0.08% share rate253.9K
  2. 2@myoorinEdits0.16% share rate117.8K
  3. 3@whenemmafallsinlove28Creator0.32% share rate80.9K
  4. 4@myoorinEdits0.17% share rate33.6K
  5. 5@noonaviaaEdits0.01% share rate28.2K
  6. 6@ourlistenExternal edit0.82% share rate16.5K
By campaign

Campaign results

Rom Com Movie Edits

Clipping campaign via Clipster.

22 Sep 2026 – TBC Budget: $1,600 USD · 33% used · $1.52 CPM
347,548views
219Posts
24,997Engagements
7.2%Engagement rate
754Saves
Campaign progress33% complete
Top posts
@myoorin0.16% share rate117.8K
@myoorin0.17% share rate33.6K
@noonaviaa0.01% share rate28.2K

External Edit Pages

External edit pages set film and TV scenes, including The Love Hypothesis, to Anything.

18 Sep 2026 – TBC Budget: $500 USD · $117 used (23%) · $3.49 CPM
33,511views
8Posts from 5 pages
4,724Engagements
14.1%Engagement rate
293Saves
Top posts
@ourlisten0.82% share rate16.5K
@valzgrace0.26% share rate5.8K
@landslidespot0.20% share rate3.0K

Guitar Riff UGC

Creators and Midnighters film themselves to the Anything guitar riff, with text comparing it to One Direction and about boy bands being back.

11 Sep 2026 – TBC Budget: Organic
370,029views
17Posts
38,838Engagements
10.5%Engagement rate
1,877Saves
Top posts
@theaureliacollins0.08% share rate253.9K
@whenemmafallsinlove280.32% share rate80.9K
@.uareawesome0.53% share rate15.1K

Midnighters Playlist UGC

Organic fan content. Midnighters share the playlists they listen to, featuring MTM songs.

21 Sep 2026 – TBC Budget: Organic
16,792views
40Posts from 38 fans
2,207Engagements
13.1%Engagement rate
11Countries

Song use: 11 posts use the official Anything sound. The rest feature other MTM songs (Bittersweet, Math, Walk Away, Edge of Amazing, Easy) or original audio.

Top posts
@mtm.universe0.34% share rate1.2K
@mtmitaly0.81% share rate983
@love_noah332.96% share rate912

All figures as at 25 Sep 2026. Budgets in USD. CPM is spend so far ÷ views × 1,000. Share rate is shares ÷ views. €50 converted at 1 EUR = 1.1385 USD (23 Sep 2026). Views are lifetime TikTok views per post. TikTok creates are from the Anything sound page in the TikTok app, 25 Sep 2026.

Chugg Music