Midnight Til Morning — Anything · UGC Campaign Report
Chugg Music · Campaign Report
Live · last checked 21 Sep 2026

Midnight Til Morning — Anything

Campaign Anything
Type UGC / fan pages
Platform TikTok
Started 11 Sep 2026

Headline numbers

Six posts live across fan accounts and One Direction fan pages, all of them organic so far.

Total views
127,054
Across 6 live posts
Engagements
24,660
Likes, comments, shares, saves
Engagement rate
19.4%
Engagements ÷ views
Combined following
58,300
Across the 6 accounts
Spend
$0
No paid support yet

Posts

Sorted by views.

@theaureliacollins
Posted 5 Sep 2026 · 21.5k followers
Top post
63,800views
Likes11,900
Comments50
Shares182
Saves591
Engagement rate19.9%
CostOrganic
Share of campaign views50%
View post on TikTok →
@whenemmafallsinlove28
Posted 20 Sep 2026 · 19.4k followers
Biggest fan page result
53,100views
Likes8,884
Comments51
Shares148
Saves511
Engagement rate18.1%
CostOrganic
Share of campaign views42%
View post on TikTok →
@eelliestyles
Posted 18 Sep 2026 · 2.4k followers
3,287views
Likes763
Comments4
Shares9
Saves39
Engagement rate24.8%
CostOrganic
Views per follower1.4×
View post on TikTok →
@katyoccasionally
Posted 21 Sep 2026 · 4k followers
Best eng. rate
2,596views
Likes605
Comments7
Shares13
Saves31
Engagement rate25.3%
CostOrganic
Views per follower0.6×
View post on TikTok →
@adalee_styles
Posted 19 Sep 2026 · 8.8k followers
2,337views
Likes392
Comments1
Shares10
Saves16
Engagement rate17.9%
CostOrganic
Views per follower0.3×
View post on TikTok →
@_freyahoran
Posted 19 Sep 2026 · 2.2k followers
1,934views
Likes424
Comments0
Shares7
Saves22
Engagement rate23.4%
CostOrganic
Views per follower0.9×
View post on TikTok →

Side by side

Two posts carry the reach, while the pages under 5k followers convert a much higher share of their viewers.

Views per post
@theaureliacollins
63,800
@whenemmafallsinlove28
53,100
@eelliestyles
3,287
@katyoccasionally
2,596
@adalee_styles
2,337
@_freyahoran
1,934
Engagement rate per post
@katyoccasionally
25.3%
@eelliestyles
24.8%
@_freyahoran
23.4%
@theaureliacollins
19.9%
@whenemmafallsinlove28
18.1%
@adalee_styles
17.9%

Outreach

One Direction fan pages being approached directly for this release.

100
Target pages
6
Posted so far

Full breakdown

PagePostedFollowersViewsLikesCommentsSharesSavesEng. rate
@theaureliacollins5 Sep21,50063,80011,9005018259119.9%
@whenemmafallsinlove2820 Sep19,40053,1008,8845114851118.1%
@eelliestyles18 Sep2,4003,287763493924.8%
@katyoccasionally21 Sep4,0002,5966057133125.3%
@adalee_styles19 Sep8,8002,3373921101617.9%
@_freyahoran19 Sep2,2001,934424072223.4%
Total58,300127,05422,9681133691,21019.4%
How these numbers work. Views and engagement come straight from each TikTok post and are checked on day 1, day 3, day 7, then weekly, so the newest posts will keep climbing. Engagement rate = (likes + comments + shares + saves) ÷ views. Every post here is organic — no paid support has run on this campaign yet.
Prepared by Chugg Music · Artist & Audience Marketing