Daily values read from Spotify and Shazam charts (approximate). Weekly totals exact.
Since campaign launch daily streams have held at around 30K a day, above the 25K daily streams pre-launch.
Saves and playlist adds are the first notable spikes.
23 Sep: the day after the top Clipster edit went live (964.6K views)
saves jumped to roughly 900, against a pre-campaign average of about 245 a day.
Playlist adds rose to about 1,000 on 23 Sep, up from a pre-campaign average of about 715.
Shazams then reached around 130 on 23 Sep when top performing clip went live.
Week 1 Shazams for Robbery almost doubled (173 to 328).
Shazams doubled to 52 on 19 Sep, after the first character edits went live.
Week 2 Shazams was a notable increase: 573 from 21–27 Sep, up 189% on the week before (198), peaking at 171 on 24 Sep, the highest day of the campaign so far.
